Retailing: Principles and Practices

Principles and Practices of Retailing" provides a comprehensive exploration of the retail industry, with a focus on both traditional and modern practices, technological integration, and strategic foresight. It aims to equip students, professionals, and aspiring retailers with the knowledge and tools needed to navigate the complex and dynamic retail landscape, particularly in the Malaysian context. The book delves into foundational concepts, emerging trends, and practical strategies to address the evolving needs and behaviors of consumers.